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18:00にやっとお昼ごはんが食べれたやんぷーですこんばんは。
リビング・キッチン・デスク・腕時計・ステーショナリー・趣味雑貨・トイグッズ・皮小物・ライフスタイルグッズなどを揃えるセレクトショップBEYES。その商品の中で時計だけをインパクトある手法で紹介しているワンカテゴリコンテンツ。
トップページのメインビジュアル部分から入れるこのコンテンツは、ひとつの商品を選ぶと、結局たどり着く先は商品の詳細ページ。トップページから選ぶカテゴリや商品が多くなってしまうと、ひとつの商品の詳細ページにたどり着くためには沢山のクリック数が必要になり、商品の閲覧にかかる労力が増えてしまいますよね。訴求したいものをこういった別コンテンツを経由させて導線をスムーズにする方法はかなり有効的かもしれません。今ユーザーは何を見たら喜ぶのかを判断した結果、作られたコンテンツなのでしょう。ブランド・国・価格・タグから商品を絞り込めるの時計を探してきた人には使いやすいどうせんになっているっぽいですね。
こういうコンテンツを提案してさくっと作れるようになりたいものですねー('u')

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